Who is Picnic?  How’d you get the name?

Haha, Picnic is an old family nickname concocted by my uncle Fred Escobedo. I never embraced it until I was about 20 when I was tryna come up with a cool production alias, haha. It made sense.

What’s your current set up at the moment?  You plan on upgrading to Reason 7?

I’m primarily sequencing my drums with Reason and sequencing songs with ProTools, but I’m getting to know Ableton and love it. Of course I’m getting Reason 7 though, that’s a MUST!

As a Reason user, what do you like most about it?  Any dislikes? 

I like the KONG Drum Designer. The amount of depth you can go to get the perfect drum is great. I also just like how easy it is to come up with an idea–super fast. The main thing I don’t like about it, however, is that you can’t use any Native Instruments, or plug-ins. Once that happens, if it ever does, its OVER!

How’d you get into producing music?  

I got into it with my friends back in high school. Made all my beats with MTV Music Generator. I would try to recreate Dilla and Timbaland beats just for fun. It became serious when I got my first MPC. Then I realized I was actually pretty good at it.

The Cannabinoids…what can you tell us about this collective of musicians?

Well, we’re all producers. We’ve all had our own creative paths around Dallas and those pretty much brought us together. RC, Jah Born, Rob Free are Grammy winners. The beast that is Symbolyc One (see Kanye West “Power”, Beyonce “Best Thing I Never Had”, Jay-Z/Kanye West “Murder to Excellence”) is who brought me in the mix. DJ A1, Big Tex, are incredible DJ’s and of course Erykah Badu. We’ve all had our share of moments with music and Badu had the idea of bringing us all together to do live, impromptu beats. So that’s what we do; live beats, never rehearsed. Nothing but laptops, keyboards, and turntables on stage. They’re my family.

You’re responsible for jump starting and helping a few careers.  What does a Picnictyme production bring to the table that sets you apart?

Well thanks, I’ve been fortunate to cross paths with great talent; that’s a big part of it. I think to work with taste-makers, you have to be one yourself. Great talent/great producers are 11 in a dozen these days, but it’s the vision/package that draws the people. I can’t take credit for that all falling into place with the artists I work with, lol…but I do pride myself in being a good voice of reason (no pun intended) and having perspective on things the artist may not see. That, combined with being able to make some pretty good beats works well I guess.

You’ve done some work with majors and indies…what’s been your experience with both?  Who do you prefer to work with more?

Well, at one point in my career I chased “major” opportunities but that got old over a period of time. I realized I was wasting a lot of great ideas that weren’t going anywhere.  These were ideas that I could’ve put forth in my own space and community that would’ve built into something bigger. Of course, to those who want it now and fast, that may seem a tad unorthodox, but that’s where I am to date. I wouldn’t pass up on an opportunity to work with a major at all, but being another producer in a huge pile of guys trying to make it on a 14 track record is sort of played. Unless I’m locked into a vision WITH the artist and there’s clear cohesiveness with my contribution, I probably won’t waste my time.  But that’s just me though!

What’s the current state of the business of beat making/producing in your opinion?  What do you feel it can benefit from?

I touched on it a little in the previous question, but there are a ton of creative outlets there now. You can make beats on your iPhone for crying out loud! Its not hard to throw around ideas. The business is still what it always used to be, but personally I feel the most benefit comes from elevating your community’s expression. Meaning, focus on creatives in arms reach and make something bigger. Find someone that does it better than you and learn from them; learn from each other. Personally, the satisfaction of getting on a major record can only go so far credit-wise and financially. The producer of today has to be more than just a beat-maker…you have to be somewhat of a visionary.

Any advice for young, up & coming producers trying to make a name for themselves?

Just stay creative in all aspects. Don’t get stuck in the box you’re in, on your place on the planet. Producers in Europe are killing us with style, but we’d never know it. Producers in Australia are doing the same. All over the place. What some think is weird, millions of others think is genius. Consider them, when you’re uncertain about taking risks.

What are you currently working on?  What’s this Bootyfade thing?

I’m working on a ton, namely my solo record. Singing/Rapping etc. Booty Fade is a duo with DJ Sober. We’re just having fun taking raunchy vocals and turning them into club bangers! The songs are slowly becoming serious party rockers in our community. Fun stuff! I stay on the beats though. I’m sitting on tons of ideas, always.

Where can we find you?

Check the website: www.picnictyme.com

Twitter: @picnictyme

Facebook: Picnic Facebook Page

Instagram: Picnictyme